- Become the best company specializing in coffee with distribution power and
  modified new pharmaceutical business through ingredient improvement.

- Continued sales growth through customer satisfaction
- Continued improvement and development through self-transformation
- Sturdy and solid management through profit-base reinforcement

- Those who think for themselves and are responsible for their own actions
- Group of experts armed with strategic decision-making ability and all-out professionalism
- New intellectuals with positive thinking and consideration for others